Top 5 Social Networking Apps in Colombia Q2 2024: Unified Platform Performance

In the second quarter of 2024, social networking apps in Colombia demonstrated diverse performance patterns across downloads, revenue, and active users. Here’s a closer look at the top 5 apps based on data from Sensor Tower.

WhatsApp Messenger maintained a high level of weekly active users, hovering around 21M through the quarter, peaking at 21.6M in the week of June 10. Downloads fluctuated, starting at 284K in early April and reaching a high of 360K in the week of April 8, before settling at approximately 267K by the end of June.

Facebook showed robust activity with weekly active users consistently around 28M. Downloads saw a notable increase, starting at 329K and peaking at 371K in the second week of April. Revenue displayed moderate weekly variations, averaging around $5K, with a peak of $7.6K in the first week of April.

Telegram Messenger experienced steady weekly active users, averaging around 2M. Downloads varied, with a peak of 211K in the week of June 10, and revenue consistently around $3K, peaking at $3.4K in late June.

Messenger also maintained a strong presence with weekly active users around 8M. Downloads increased steadily from 109K in early April to 136K in late May. Despite the high user engagement, revenue metrics were not available for this app.

Threads showed a growing trend in active users, beginning at 1.6M in early April and peaking at 2.3M in early June. Downloads were more variable, starting at 94K and peaking at 102K in early June.

For more detailed insights and data, visit Sensor Tower.